Personalized Loyalty Program For Home And Furniture

It’s no secret that competition in the home and furniture industry is fierce. With so many options available to consumers, businesses need an edge to differentiate themselves. This is where a personalized loyalty program for home and furniture comes in. By offering incentives and rewards for repeat business, a loyalty program can improve customer retention and build brand loyalty.

According to research, 65% of a company’s business comes from existing customers. Additionally, increasing customer retention rates by just 5% can lead to a 25-95% increase in profits. By implementing a personalized loyalty program, businesses in the home and furniture industry can improve customer satisfaction, increase repeat business, and ultimately drive revenue growth. Let us examine some of the major challenges faced by Home and Furniture retailers.

Home Furniture Loyalty Program

Challenges

Home and Furniture retailers face multiple challenges which have increased multifold post the COVID-19 pandemic:

Change In Customer Expectations And Buying Behavior

Change In Customer Expectations and Buying Behavior

Customer preferences will always change, and Home and Furniture retailers must be able to keep up with the trends.
Omnichannel experience

Omnichannel Experience

The pandemic has accelerated the shift towards multi-channel shopping, and brands must provide a seamless experience for the customers.
Data Centric Approach For Marketing And Sale

Data Centric Approach For Marketing And Sales

Home and Furniture retailers need solutions that can handle huge amounts of data being generated to ensure it benefits rather than overwhelms the sales and marketing efforts.
Lack Of Personalization

Lack Of Personalization

Personalization is the key to customer satisfaction. All customers need to be sent promotions based on their interests, past purchases, buying behavior etc.
Testimonials And Referral

Testimonials And Referral

Recent customer reviews and referrals influence new customer purchases. Hence getting such user generated content becomes critical.
Lack Of Uniqueness

Lack Of Uniqueness

Due to global standardization, all offers, and services seem indistinguishable from one another. In such cases, lack of unique experiences becomes a challenge.

Personalized Loyalty Program For Home And Furniture by Zinrelo

360 Degree Customer Engagement

In today’s competitive world, the Home and Furniture industry needs to stand out to retain customers. Zinrelo offers a personalized loyalty program for Home and Furniture that creates an emotional connection between customers and the brand. This program maximizes customer satisfaction and trust, increasing the chances of repeat purchases.

With Zinrelo’s personalized loyalty program, Home and Furniture brands can reward customers for their loyalty, incentivize them to share their experiences, and encourage referrals. The program’s advanced analytics tracks customer behavior and provides insights to improve customer engagement and retention. Overall, Zinrelo offers a unique way to build customer loyalty for Home and Furniture brands.

Below are some facets of Zinrelo’s loyalty programs for Home and Furniture companies.

Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns

  • Create customized promotions based on customers’ interests, past purchases and buying behavior.
  • Offer incentives with personalized services and individual preferences.

Providing unique experiences to outshine competitors and elicit customer loyalty.

  • Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers

Move higher spending customers to a higher tier of service.

  • It is important to pamper loyal customers
  • Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
  • Early access to promotions or new product launches are just a couple of examples that can be offered

Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.

  • Write a review
  • Record a video testimonial
  • Enable and incentivize sharing on various social media

A prospect from an active customer referral is 7X more likely to convert

  • Refer the brand to new prospects

Sample Loyalty Program For Home and Furniture

To illustrate what a loyalty program for Home and Furniture could look like, we have taken the example of Fab Home and Furniture. Below are examples of a typical client loyalty dashboard for a Home and Furniture company. The best Home and Furniture loyalty programs all have these features in common.

This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.

Loyalty Points Home Furniture

Loyalty Points Earning Activities

Zinrelo’s loyalty program allows customers to earn Reward points by engaging in activities such as shopping, referrals, and promotions. Furthermore, customers are empowered to personalize their experiences according to their liking.

Loyalty Rewards

Using the points they have collected, customers have the option to select from a variety of rewards including but not limited to discounts, free shipping, complimentary items or services, gift certificates, charitable donations, and other options.

Loyalty Rewards Home Furniture
Loyalty Rewards Home Furniture

Loyalty Rewards

Using the points they have collected, customers have the option to select from a variety of rewards including but not limited to discounts, free shipping, complimentary items or services, gift certificates, charitable donations, and other options.

Loyalty History Home Furniture

Loyalty History

A dashboard screen tailored to customers has been developed to facilitate their access to previous records of rewards and points.

Loyalty Tiers

By selecting high-tier options and adding additional items, you can enhance the quality of service and strengthen emotional ties, leading to greater satisfaction. However, keep in mind that this decision may come at a higher cost.

Tiers Retail Rewards Program
Tiers Retail Rewards Program

Loyalty Tiers

By selecting high-tier options and adding additional items, you can enhance the quality of service and strengthen emotional ties, leading to greater satisfaction. However, keep in mind that this decision may come at a higher cost.

Benefits with Zinrelo

Repast-sales-Zinrelo-min-70x70

+80%

Repeat Sales

Revenue-Per-Customer-Zinrelo-min-70x70

2.4X

Revenue Per Customer

Profitability-Zinrelo-min-70x70

+50%

Profitability

14X-70x70

14X

Customer Retention

Think Holistic Loyalty. Think Zinrelo.

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Multi-Dimensional Approach from Transactional to Emotional

Real-Time Data Visualization for Intelligent Decision Support

Deep Data Analytics for Program Design Precision

Strategic Consultation to Ensure Continuous Improvement

Machine Learning Powered Segmentation and Personalization

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Trusted by Brands Across 50+ Countries

Trusted By Brands Across 50 Countries

Trusted by Brands Across 50+ Countries

Trusted By Clients Dec 2022

Most Trusted Loyalty Platform

Happy Customers

Raphael Faccarello
 E-Commerce Manager
YON-KA PARIS

 

Quotation Marks  We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal! Quotation Marks 2

Fabricio Sant’Anna
Marketing Manager

Quotation Marks The growth we witnessed with Zinrelo has exceeded our expectations. In one year, our repeat purchase revenues have increased by 2.32 times. That is incredible! Quotation Marks 2

Yon-Ka Paris Testimonial – Zinrelo Loyalty Rewards Program
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Nature’s Fusions – Zinrelo Loyalty Rewards Program
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Customer Success Stories

Zinrelo enables brands to adopt a holistic approach towards loyalty. Here are some examples of brands that have benefitted from a loyalty program.

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