Loyalty Rewards Program For Consumer Goods
In today’s competitive market, it’s important for the Consumer Goods industry to retain their customers, and loyalty rewards programs help them do just that. These programs incentivize customers to keep coming back, as they are rewarded with exclusive discounts, early access to products, and other benefits. In fact, statistics show that 69% of customers are more likely to shop with a company that has a loyalty program in place.
Furthermore, loyalty rewards programs also provide valuable insights into customer behavior and preferences, which can help companies tailor their products and services to better meet their customers’ needs. This not only increases customer satisfaction but also drives revenue. It’s no surprise then that the Consumer Goods industry spends billions of dollars on loyalty rewards programs each year, as they understand just how important it is to retain their customers in today’s marketplace. Let us examine some of the major challenges faced by Consumer Goods retailers.
Challenges
Consumer Goods retailers face multiple challenges which have increased multifold post the COVID-19 pandemic:
Loyalty Rewards Program For Consumer Goods by Zinrelo
Zinrelo offers a robust loyalty rewards program for consumer goods industry to increase customer engagement and retention. With customer loyalty, brands can build lasting relationships for long-term success.
By implementing a customized loyalty rewards program through Zinrelo, brands can motivate customers to make repeat purchases, leave product reviews, and refer friends to the brand. This program not only increases customer lifetime value but also helps brands to reduce churn rates and improve customer satisfaction.
Below are some facets of Zinrelo’s loyalty programs for Consumer Goods companies.
Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns
- Create customized promotions based on customers’ interests, past purchases and buying behavior.
- Offer incentives with personalized services and individual preferences.
Providing unique experiences to outshine competitors and elicit customer loyalty.
- Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers
Move higher spending customers to a higher tier of service.
- It is important to pamper loyal customers
- Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
- Early access to promotions or new product launches are just a couple of examples that can be offered
Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.
- Write a review
- Record a video testimonial
- Enable and incentivize sharing on various social media
A prospect from an active customer referral is 7X more likely to convert
- Refer the brand to new prospects
Sample Loyalty Program For Consumer Goods
To illustrate what a loyalty program for Consumer Goods could look like, we have taken the example of Fab Consumer Goods. Below are examples of a typical client loyalty dashboard for a Consumer Goods company. The best Consumer Goods loyalty programs all have these features in common.
This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.
Loyalty Points Earning Activities
Customers can accumulate Reward points through various activities like shopping, referrals, and promotions thanks to Zinrelo’s loyalty program. Additionally, customers have the liberty to customize their experiences based on their preferences.
Loyalty Rewards
Customers can redeem their accumulated points for different rewards such as discounts, free shipping, complimentary products or services, gift certificates, charitable donations as well as several other alternatives.
Loyalty Rewards
Customers can redeem their accumulated points for different rewards such as discounts, free shipping, complimentary products or services, gift certificates, charitable donations as well as several other alternatives.
Loyalty History
A dashboard screen solely meant for checking their points and rewards history is available for customers to access.
Loyalty Tiers
Customers have the ability to examine their tier status, and as they make more purchases, they are elevated to more prestigious tiers, which provides exceptional service to them. This fosters a sense of importance among clients and strengthens their emotional attachment.
Loyalty Tiers
Customers have the ability to examine their tier status, and as they make more purchases, they are elevated to more prestigious tiers, which provides exceptional service to them. This fosters a sense of importance among clients and strengthens their emotional attachment.
Benefits with Zinrelo
+80%
Repeat Sales
2.4X
Revenue Per Customer
+50%
Profitability
14X
Customer Retention
Think Holistic Loyalty. Think Zinrelo.
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Multi-Dimensional Approach from Transactional to Emotional
Real-Time Data Visualization for Intelligent Decision Support
Deep Data Analytics for Program Design Precision
Strategic Consultation to Ensure Continuous Improvement
Machine Learning Powered Segmentation and Personalization
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Trusted by Brands Across 50+ Countries
Trusted by Brands Across 50+ Countries
Most Trusted Loyalty Platform
Happy Customers
We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal! 
The growth we witnessed with Zinrelo has exceeded our expectations. In one year, our repeat purchase revenues have increased by 2.32 times. That is incredible!
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Customer Success Stories
Zinrelo enables brands to adopt a holistic approach towards loyalty. Here are some examples of brands that have benefitted from a loyalty program.
