Loyalty Rewards Program For Fashion And Apparel
Loyalty rewards program for fashion and apparel is a crucial tool for retaining customers and fostering brand loyalty. According to a research report, more than 60% of consumers participate in a loyalty program, and 70% of those consumers are more likely to recommend the brand to others. Implementing a loyalty program helps in increasing customer retention rates, improving customer lifetime value, and driving repeat purchases.
Apart from that, it provides valuable customer data that allows businesses to better understand their customers’ preferences and behaviors. Based on that data, businesses can personalize their communication with customers and offer them personalized rewards that resonate with their specific interests. Companies in fashion and apparel industry who implement a loyalty program can get an edge over their competition by providing loyal customers with unique benefits, thereby incentivizing them to stay engaged and committed to the brand. Let us examine some of the major challenges faced by Fashion and Apparel retailers.
Challenges
Fashion and Apparel retailers face multiple challenges which have increased multifold post the COVID-19 pandemic:
Loyalty Rewards Program For Fashion And Apparel by Zinrelo
Zinrelo is an AI-powered loyalty rewards program that helps fashion and apparel companies improve customer engagement and retention. The loyalty rewards program offered by Zinrelo is tailored to meet the needs of the industry, offering rewards, such as exclusive discounts, early access to sales, and free products, which incentivize customers to continue shopping with the brand. With Zinrelo, fashion and apparel companies can create a personalized rewards program that drives customer loyalty and increases sales.
The Zinrelo loyalty rewards program provides fashion and apparel brands with powerful customer analytics and insights, allowing companies to segment and target their customers effectively. With customer data at their fingertips, brands can reward customers who are loyal, incentivize customers who are at risk of churning, and acquire new customers by offering rewards to those who refer their friends and family. By using Zinrelo, fashion and apparel companies can promote brand advocacy, increase repeat purchases, and drive revenue growth through customer loyalty.
Below are some facets of Zinrelo’s loyalty programs for Fashion and Apparel companies.
Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns
- Create customized promotions based on customers’ interests, past purchases and buying behavior.
- Offer incentives with personalized services and individual preferences.
Providing unique experiences to outshine competitors and elicit customer loyalty.
- Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers
Move higher spending customers to a higher tier of service.
- It is important to pamper loyal customers
- Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
- Early access to promotions or new product launches are just a couple of examples that can be offered
Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.
- Write a review
- Record a video testimonial
- Enable and incentivize sharing on various social media
A prospect from an active customer referral is 7X more likely to convert
- Refer the brand to new prospects
Sample Loyalty Program For Fashion and Apparel
To illustrate what a loyalty program for Fashion and Apparel could look like, we have taken the example of Fab Fashion and Apparel. Below are examples of a typical client loyalty dashboard for a Fashion and Apparel company. The best Fashion and Apparel loyalty programs all have these features in common.
This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.
Loyalty Points Earning Activities
Customers can obtain points by engaging in shopping, participation, promotions, and referrals. Furthermore, Zinrelo’s loyalty program empowers the creation of countless customized interactions.
Loyalty Rewards
Clients can use their accumulated points to redeem an array of rewards including discounts, free shipping, free products or services, gift cards, charity donations, and several others.
Loyalty Rewards
Clients can use their accumulated points to redeem an array of rewards including discounts, free shipping, free products or services, gift cards, charity donations, and several others.
Loyalty History
Customers can review their points and rewards history on a dashboard screen that is dedicated for this purpose.
Loyalty Tiers
Clients can check their tier level and as they make additional purchases, they climb to higher tiers where they receive exceptional service. This cultivates a feeling of significance and reinforces their emotional connection.
Loyalty Tiers
Clients can check their tier level and as they make additional purchases, they climb to higher tiers where they receive exceptional service. This cultivates a feeling of significance and reinforces their emotional connection.
Benefits with Zinrelo
+80%
Repeat Sales
2.4X
Revenue Per Customer
+50%
Profitability
14X
Customer Retention
Think Holistic Loyalty. Think Zinrelo.
Enterprise
Grade Globally Top-Ranked Technology Platform
Multi-Dimensional Approach from Transactional to Emotional
Real-Time Data Visualization for Intelligent Decision Support
Deep Data Analytics for Program Design Precision
Strategic Consultation to Ensure Continuous Improvement
Machine Learning Powered Segmentation and Personalization
Value Calculator
Trusted by Brands Across 50+ Countries
Trusted by Brands Across 50+ Countries
Most Trusted Loyalty Platform
Happy Customers
We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal! 
The growth we witnessed with Zinrelo has exceeded our expectations. In one year, our repeat purchase revenues have increased by 2.32 times. That is incredible!
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Customer Success Stories
Zinrelo enables brands to adopt a holistic approach towards loyalty. Here are some examples of brands that have benefitted from a loyalty program.
