Loyalty Rewards Program For Sports And Outdoor

The sports and outdoor industry is fiercely competitive, with new players entering the market every year. To stay ahead, businesses must find ways to retain customers and encourage repeat purchases. This is where a loyalty rewards program comes in. By incentivizing customers with rewards, retailers can build lasting relationships and encourage ongoing engagement.

Studies show that loyalty rewards programs are effective at driving customer retention. In fact, businesses with loyalty programs are 88% more profitable than those without. Furthermore, 72% of customers say they are more likely to shop with a brand that has a loyalty program. In the sports and outdoor industry, this can translate into repeat business, increased sales, and a loyal customer base that is more likely to recommend your brand to others. Let us examine some of the major challenges faced by Sports and Outdoor retailers.

Sports Outdoors Loyalty Program

Challenges

Sports and Outdoor retailers face multiple challenges which have increased multifold post the COVID-19 pandemic:

Change In Customer Expectations And Buying Behavior

Change In Customer Expectations and Buying Behavior

Customer preferences will always change, and Sports and Outdoor retailers must be able to keep up with the trends.
Omnichannel experience

Omnichannel Experience

The pandemic has accelerated the shift towards multi-channel shopping, and brands must provide a seamless experience for the customers.
Data Centric Approach For Marketing And Sale

Data Centric Approach For Marketing And Sales

Sports and Outdoor retailers need solutions that can handle huge amounts of data being generated to ensure it benefits rather than overwhelms the sales and marketing efforts.
Lack Of Personalization

Lack Of Personalization

Personalization is the key to customer satisfaction. All customers need to be sent promotions based on their interests, past purchases, buying behavior etc.
Testimonials And Referral

Testimonials And Referral

Recent customer reviews and referrals influence new customer purchases. Hence getting such user generated content becomes critical.
Lack Of Uniqueness

Lack Of Uniqueness

Due to global standardization, all offers, and services seem indistinguishable from one another. In such cases, lack of unique experiences becomes a challenge.

Loyalty Rewards Program For Sports And Outdoor by Zinrelo

360 Degree Customer Engagement

Zinrelo is a leading platform for creating loyalty rewards program for sports and outdoor industry that helps businesses drive customer retention and engagement. It offers a powerful set of tools that enable companies to build customizable loyalty programs that deliver personalized rewards and incentives to customers based on their behavior, preferences, and purchase history.

By leveraging the Zinrelo platform, sports and outdoor businesses can create a loyalty program that rewards and encourages their customers for repeat purchases, referrals, and social media engagement. This not only increases customer loyalty and lifetime value but also helps businesses to stand out from competitors and drive revenue growth. With Zinrelo, businesses can enjoy a variety of benefits, such as increased customer satisfaction, higher engagement, and stronger brand advocacy, making it the ideal solution for loyalty rewards program for sports and outdoor industry.

Below are some facets of Zinrelo’s loyalty programs for Sports and Outdoor companies.

Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns

  • Create customized promotions based on customers’ interests, past purchases and buying behavior.
  • Offer incentives with personalized services and individual preferences.

Providing unique experiences to outshine competitors and elicit customer loyalty.

  • Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers

Move higher spending customers to a higher tier of service.

  • It is important to pamper loyal customers
  • Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
  • Early access to promotions or new product launches are just a couple of examples that can be offered

Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.

  • Write a review
  • Record a video testimonial
  • Enable and incentivize sharing on various social media

A prospect from an active customer referral is 7X more likely to convert

  • Refer the brand to new prospects

Sample Loyalty Program For Sports and Outdoor

To illustrate what a loyalty program for Sports and Outdoor could look like, we have taken the example of Fab Sports and Outdoor. Below are examples of a typical client loyalty dashboard for a Sports and Outdoor company. The best Sports and Outdoor loyalty programs all have these features in common.

This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.

Loyalty Points Sports Outdoors

Loyalty Points Earning Activities

By participating in shopping activities, promotions, and referrals, customers can earn Reward points through Zinrelo’s loyalty program. Additionally, the program enables customers to customize their experiences to their preferences.

Loyalty Rewards

Customers have the option to exchange their gathered points for a diverse range of rewards, such as reduced prices, complimentary shipping, free goods or services, vouchers, contributions to charitable causes, and many more.

Loyalty Rewards Sports Outdoors
Loyalty Rewards Sports Outdoors

Loyalty Rewards

Customers have the option to exchange their gathered points for a diverse range of rewards, such as reduced prices, complimentary shipping, free goods or services, vouchers, contributions to charitable causes, and many more.

Loyalty History Sports Outdoors

Loyalty History

Customers can review their points and rewards history on a dashboard screen that is dedicated for this purpose.

Loyalty Tiers

By making additional purchases, customers can move up to higher tiers and gain access to improved services, which boosts their emotional attachment and feeling of importance.

Tiers Retail Rewards Program
Tiers Retail Rewards Program

Loyalty Tiers

By making additional purchases, customers can move up to higher tiers and gain access to improved services, which boosts their emotional attachment and feeling of importance.

Benefits with Zinrelo

Repast-sales-Zinrelo-min-70x70

+80%

Repeat Sales

Revenue-Per-Customer-Zinrelo-min-70x70

2.4X

Revenue Per Customer

Profitability-Zinrelo-min-70x70

+50%

Profitability

14X-70x70

14X

Customer Retention

Think Holistic Loyalty. Think Zinrelo.

Think Holistic Loyalty Banner 1
Think Holistic Loyalty Zinrelo

Enterprise
Grade
Globally Top-Ranked Technology Platform

Multi-Dimensional Approach from Transactional to Emotional

Real-Time Data Visualization for Intelligent Decision Support

Deep Data Analytics for Program Design Precision

Strategic Consultation to Ensure Continuous Improvement

Machine Learning Powered Segmentation and Personalization

Value Calculator

 
Dollesing
Enter Your Revenue
Total revenue generated per year
 

Trusted by Brands Across 50+ Countries

Trusted By Brands Across 50 Countries

Trusted by Brands Across 50+ Countries

Trusted By Clients Dec 2022

Most Trusted Loyalty Platform

Happy Customers

Raphael Faccarello
 E-Commerce Manager
YON-KA PARIS

 

Quotation Marks  We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal! Quotation Marks 2

Fabricio Sant’Anna
Marketing Manager

Quotation Marks The growth we witnessed with Zinrelo has exceeded our expectations. In one year, our repeat purchase revenues have increased by 2.32 times. That is incredible! Quotation Marks 2

Yon-Ka Paris Testimonial – Zinrelo Loyalty Rewards Program
1 of 2
Nature’s Fusions – Zinrelo Loyalty Rewards Program
2 of 2

Get in Touch

Customer Success Stories

Zinrelo enables brands to adopt a holistic approach towards loyalty. Here are some examples of brands that have benefitted from a loyalty program.

Get a Personalized Demo