Loyalty Rewards Program For Sports And Outdoor
The sports and outdoor industry is fiercely competitive, with new players entering the market every year. To stay ahead, businesses must find ways to retain customers and encourage repeat purchases. This is where a loyalty rewards program comes in. By incentivizing customers with rewards, retailers can build lasting relationships and encourage ongoing engagement.
Studies show that loyalty rewards programs are effective at driving customer retention. In fact, businesses with loyalty programs are 88% more profitable than those without. Furthermore, 72% of customers say they are more likely to shop with a brand that has a loyalty program. In the sports and outdoor industry, this can translate into repeat business, increased sales, and a loyal customer base that is more likely to recommend your brand to others. Let us examine some of the major challenges faced by Sports and Outdoor retailers.
Challenges
Sports and Outdoor retailers face multiple challenges which have increased multifold post the COVID-19 pandemic:
Loyalty Rewards Program For Sports And Outdoor by Zinrelo
Zinrelo is a leading platform for creating loyalty rewards program for sports and outdoor industry that helps businesses drive customer retention and engagement. It offers a powerful set of tools that enable companies to build customizable loyalty programs that deliver personalized rewards and incentives to customers based on their behavior, preferences, and purchase history.
By leveraging the Zinrelo platform, sports and outdoor businesses can create a loyalty program that rewards and encourages their customers for repeat purchases, referrals, and social media engagement. This not only increases customer loyalty and lifetime value but also helps businesses to stand out from competitors and drive revenue growth. With Zinrelo, businesses can enjoy a variety of benefits, such as increased customer satisfaction, higher engagement, and stronger brand advocacy, making it the ideal solution for loyalty rewards program for sports and outdoor industry.
Below are some facets of Zinrelo’s loyalty programs for Sports and Outdoor companies.
Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns
- Create customized promotions based on customers’ interests, past purchases and buying behavior.
- Offer incentives with personalized services and individual preferences.
Providing unique experiences to outshine competitors and elicit customer loyalty.
- Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers
Move higher spending customers to a higher tier of service.
- It is important to pamper loyal customers
- Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
- Early access to promotions or new product launches are just a couple of examples that can be offered
Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.
- Write a review
- Record a video testimonial
- Enable and incentivize sharing on various social media
A prospect from an active customer referral is 7X more likely to convert
- Refer the brand to new prospects
Sample Loyalty Program For Sports and Outdoor
To illustrate what a loyalty program for Sports and Outdoor could look like, we have taken the example of Fab Sports and Outdoor. Below are examples of a typical client loyalty dashboard for a Sports and Outdoor company. The best Sports and Outdoor loyalty programs all have these features in common.
This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.
Loyalty Points Earning Activities
By participating in shopping activities, promotions, and referrals, customers can earn Reward points through Zinrelo’s loyalty program. Additionally, the program enables customers to customize their experiences to their preferences.
Loyalty Rewards
Customers have the option to exchange their gathered points for a diverse range of rewards, such as reduced prices, complimentary shipping, free goods or services, vouchers, contributions to charitable causes, and many more.
Loyalty Rewards
Customers have the option to exchange their gathered points for a diverse range of rewards, such as reduced prices, complimentary shipping, free goods or services, vouchers, contributions to charitable causes, and many more.
Loyalty History
Customers can review their points and rewards history on a dashboard screen that is dedicated for this purpose.
Loyalty Tiers
By making additional purchases, customers can move up to higher tiers and gain access to improved services, which boosts their emotional attachment and feeling of importance.
Loyalty Tiers
By making additional purchases, customers can move up to higher tiers and gain access to improved services, which boosts their emotional attachment and feeling of importance.
Benefits with Zinrelo
+80%
Repeat Sales
2.4X
Revenue Per Customer
+50%
Profitability
14X
Customer Retention
Think Holistic Loyalty. Think Zinrelo.
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Multi-Dimensional Approach from Transactional to Emotional
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Trusted by Brands Across 50+ Countries
Trusted by Brands Across 50+ Countries
Most Trusted Loyalty Platform
Happy Customers
We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal!
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Customer Success Stories
Zinrelo enables brands to adopt a holistic approach towards loyalty. Here are some examples of brands that have benefitted from a loyalty program.