Loyalty Program Provider For Fashion And Apparel

The Fashion and Apparel industry has been revolutionized by the concept of loyalty programs. It has become an essential tool to retain the existing customers and to attract new ones. With fierce competition, loyalty program providers for Fashion and Apparel have evolved, offering innovative and bespoke programs to cater to the needs of their clients. Studies show that 77% of customers are a part of a loyalty program, and 64% of them modify their spending habits to maximize the benefits.

Loyalty programs not only boost the sales but also increase brand loyalty and customer retention. Brands can collect valuable data about their customer’s spending habits and preferences, which can be used to enhance their customer experience. It is also a cost-effective way to reach out to customers, as it is cheaper to retain existing customers than to acquire new ones. In short, implementing a loyalty program can significantly influence brand image and customer loyalty, making it a vital marketing strategy for the Fashion and Apparel industry. Let us examine some of the major challenges faced by Fashion and Apparel retailers.

Fashion And Apparel Loyalty Programs

Challenges

Fashion and Apparel retailers face multiple challenges which have increased multifold post the COVID-19 pandemic:

Change In Customer Expectations And Buying Behavior

Change In Customer Expectations and Buying Behavior

Customer preferences will always change, and Fashion and Apparel retailers must be able to keep up with the trends.
Omnichannel experience

Omnichannel Experience

The pandemic has accelerated the shift towards multi-channel shopping, and brands must provide a seamless experience for the customers.
Data Centric Approach For Marketing And Sale

Data Centric Approach For Marketing And Sales

Fashion and Apparel retailers need solutions that can handle huge amounts of data being generated to ensure it benefits rather than overwhelms the sales and marketing efforts.
Lack Of Personalization

Lack Of Personalization

Personalization is the key to customer satisfaction. All customers need to be sent promotions based on their interests, past purchases, buying behavior etc.
Testimonials And Referral

Testimonials And Referral

Recent customer reviews and referrals influence new customer purchases. Hence getting such user generated content becomes critical.
Lack Of Uniqueness

Lack Of Uniqueness

Due to global standardization, all offers, and services seem indistinguishable from one another. In such cases, lack of unique experiences becomes a challenge.

Loyalty Program Provider For Fashion And Apparel by Zinrelo

360 Degree Customer Engagement

Zinrelo is a top-rated loyalty program provider for fashion and apparel. Our platform offers a robust suite of loyalty solutions that cater to the unique needs of the fashion and apparel industry. We help brands build a customer-centric loyalty program that drives revenue growth and helps increase customer retention.

With Zinrelo, fashion brands can set up a fully customizable loyalty program in just a few clicks. Our platform offers advanced features such as VIP tiers, loyalty points, referral programs, and personalized rewards, allowing brands to create a personalized loyalty experience that drives customer engagement and increases sales. Whether you’re looking to build brand loyalty, drive repeat business, or increase customer lifetime value, Zinrelo has the tools you need to take your fashion and apparel business to the next level.

Below are some facets of Zinrelo’s loyalty programs for Fashion and Apparel companies.

Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns

  • Create customized promotions based on customers’ interests, past purchases and buying behavior.
  • Offer incentives with personalized services and individual preferences.

Providing unique experiences to outshine competitors and elicit customer loyalty.

  • Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers

Move higher spending customers to a higher tier of service.

  • It is important to pamper loyal customers
  • Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
  • Early access to promotions or new product launches are just a couple of examples that can be offered

Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.

  • Write a review
  • Record a video testimonial
  • Enable and incentivize sharing on various social media

A prospect from an active customer referral is 7X more likely to convert

  • Refer the brand to new prospects

Sample Loyalty Program For Fashion and Apparel

To illustrate what a loyalty program for Fashion and Apparel could look like, we have taken the example of Fab Fashion and Apparel. Below are examples of a typical client loyalty dashboard for a Fashion and Apparel company. The best Fashion and Apparel loyalty programs all have these features in common.

This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.

Earn Points Loyalty Programs For Retail

Loyalty Points Earning Activities

Users have the option to earn points in diverse ways such as buying products, referring acquaintances, and availing exclusive deals with the adaptable Zinrelo loyalty program. This way users can personalize their involvement according to their individual preferences.

Loyalty Rewards

Customers can redeem their accumulated points for different rewards such as discounts, free products or services, gift certificates, charitable contributions, and other available options.

My Rewards Retail Membership Programs
My Rewards Retail Membership Programs

Loyalty Rewards

Customers can redeem their accumulated points for different rewards such as discounts, free products or services, gift certificates, charitable contributions, and other available options.

Loyalty History Retail Program

Loyalty History

A screen on the dashboard has been designed specifically to allow customers to easily view their history of rewards and points.

Loyalty Tiers

Clients can ascend to upper tiers of worth and service eminence by acquiring supplementary items, cultivating more profound sentimental bonds and elevating their overall encounter.

Tiers Retail Rewards Program
Tiers Retail Rewards Program

Loyalty Tiers

Clients can ascend to upper tiers of worth and service eminence by acquiring supplementary items, cultivating more profound sentimental bonds and elevating their overall encounter.

Benefits with Zinrelo

Repast-sales-Zinrelo-min-70x70

+80%

Repeat Sales

Revenue-Per-Customer-Zinrelo-min-70x70

2.4X

Revenue Per Customer

Profitability-Zinrelo-min-70x70

+50%

Profitability

14X-70x70

14X

Customer Retention

Think Holistic Loyalty. Think Zinrelo.

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Think Holistic Loyalty Zinrelo

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Globally Top-Ranked Technology Platform

Multi-Dimensional Approach from Transactional to Emotional

Real-Time Data Visualization for Intelligent Decision Support

Deep Data Analytics for Program Design Precision

Strategic Consultation to Ensure Continuous Improvement

Machine Learning Powered Segmentation and Personalization

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Trusted by Brands Across 50+ Countries

Trusted By Brands Across 50 Countries

Trusted by Brands Across 50+ Countries

Trusted By Clients Dec 2022

Most Trusted Loyalty Platform

Happy Customers

Raphael Faccarello
 E-Commerce Manager
YON-KA PARIS

 

Quotation Marks  We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal! Quotation Marks 2

Fabricio Sant’Anna
Marketing Manager

Quotation Marks The growth we witnessed with Zinrelo has exceeded our expectations. In one year, our repeat purchase revenues have increased by 2.32 times. That is incredible! Quotation Marks 2

Yon-Ka Paris Testimonial – Zinrelo Loyalty Rewards Program
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Nature’s Fusions – Zinrelo Loyalty Rewards Program
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Customer Success Stories

Zinrelo enables brands to adopt a holistic approach towards loyalty. Here are some examples of brands that have benefitted from a loyalty program.

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