Loyalty Marketing Program For Sports And Outdoor
The Sports and Outdoor industry is highly competitive, and every brand wants to attract and retain long-term customers. This is where loyalty marketing programs come into play. A well-designed loyalty program can help companies in this industry to retain customers, boost customer lifetime value, and increase customer loyalty. Such programs encourage customers to make repeat purchases and engage with the brand on a regular basis.
According to a study by Accenture, loyalty program members generate between 12-18% more revenue per year than non-members. Furthermore, the same study showed that 60% of customers enrolled in a loyalty program said that they would choose a brand that offers a loyalty program over one that doesn’t. These stats prove the importance of implementing a loyalty marketing program for Sports and Outdoor industry. It not only helps to increase revenue for the company but also creates a strong and loyal customer base. Let us examine some of the major challenges faced by Sports and Outdoor retailers.
Challenges
Sports and Outdoor retailers face multiple challenges which have increased multifold post the COVID-19 pandemic:
Loyalty Marketing Program For Sports And Outdoor by Zinrelo
Building a successful loyalty marketing program for sports and outdoor industry can be a daunting task. Here, Zinrelo comes to the rescue with its specially designed loyalty program solutions. By partnering with Zinrelo, businesses can create dynamic and engaging loyalty programs that would encourage customers to stay engaged and retain their association with the brand.
With a vast range of customization options, businesses can create a personalized loyalty program that caters to the unique needs of their customers. Zinrelo’s loyalty program solutions are intuitive and user-friendly, which allows businesses to leverage their loyalty data and gain insights to create better value propositions for their customers. Ultimately, Zinrelo helps businesses in Sports and Outdoor industry to build a loyal base of customers, boost customer retention, and drive growth.
Below are some facets of Zinrelo’s loyalty programs for Sports and Outdoor companies.
Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns
- Create customized promotions based on customers’ interests, past purchases and buying behavior.
- Offer incentives with personalized services and individual preferences.
Providing unique experiences to outshine competitors and elicit customer loyalty.
- Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers
Move higher spending customers to a higher tier of service.
- It is important to pamper loyal customers
- Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
- Early access to promotions or new product launches are just a couple of examples that can be offered
Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.
- Write a review
- Record a video testimonial
- Enable and incentivize sharing on various social media
A prospect from an active customer referral is 7X more likely to convert
- Refer the brand to new prospects
Sample Loyalty Program For Sports and Outdoor
To illustrate what a loyalty program for Sports and Outdoor could look like, we have taken the example of Fab Sports and Outdoor. Below are examples of a typical client loyalty dashboard for a Sports and Outdoor company. The best Sports and Outdoor loyalty programs all have these features in common.
This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.
Loyalty Points Earning Activities
Points can be earned by Zinrelo loyalty program users through a variety of actions such as purchasing items, recommending acquaintances, and taking advantage of limited-time offers. Additionally, they can customize their level of participation to match their unique desires.
Loyalty Rewards
Customers can redeem a diverse range of rewards using their accumulated points, such as discounts, free shipping, complimentary products or services, gift certificates, charitable donations, and various other choices.
Loyalty Rewards
Customers can redeem a diverse range of rewards using their accumulated points, such as discounts, free shipping, complimentary products or services, gift certificates, charitable donations, and various other choices.
Loyalty History
A dashboard screen has been specially designed for customers to conveniently view their rewards and points history.
Loyalty Tiers
Customers can climb up the tier and experience a greater sense of importance, emotionally connect and enhance their services by purchasing more items.
Loyalty Tiers
Customers can climb up the tier and experience a greater sense of importance, emotionally connect and enhance their services by purchasing more items.
Benefits with Zinrelo
+80%
Repeat Sales
2.4X
Revenue Per Customer
+50%
Profitability
14X
Customer Retention
Think Holistic Loyalty. Think Zinrelo.
Enterprise
Grade Globally Top-Ranked Technology Platform
Multi-Dimensional Approach from Transactional to Emotional
Real-Time Data Visualization for Intelligent Decision Support
Deep Data Analytics for Program Design Precision
Strategic Consultation to Ensure Continuous Improvement
Machine Learning Powered Segmentation and Personalization
Value Calculator
Trusted by Brands Across 50+ Countries
Trusted by Brands Across 50+ Countries
Most Trusted Loyalty Platform
Happy Customers
We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal! 
The growth we witnessed with Zinrelo has exceeded our expectations. In one year, our repeat purchase revenues have increased by 2.32 times. That is incredible!
Get in Touch
Customer Success Stories
Zinrelo enables brands to adopt a holistic approach towards loyalty. Here are some examples of brands that have benefitted from a loyalty program.
