Good Loyalty Program For Retail

For any business, customer loyalty plays a vital role in long-term success. This is particularly true for the retail industry, where good loyalty programs can make a big difference in customer retention. Statistics show that 69% of customers are influenced by loyalty programs when making purchase decisions, and 78% are more likely to stay with a company that offers a good program.

A well-designed loyalty program can reward customers for their loyalty, increase customer satisfaction and ultimately lead to increased revenue. Many of the best loyalty programs include features like rewards for repeat purchases, special offers, and personalized communication. With the right program in place, retailers can build strong, long-lasting relationships with their customers and turn them into loyal brand advocates. Let us examine some of the major challenges faced by Retailers.

Challenges

Retailers face multiple challenges which have increased multifold post the COVID-19 pandemic:

Change In Customer Expectations and Buying Behavior

Customer preferences will always change, and Retailers must be able to keep up with the trends.

Omnichannel Experience

The pandemic has accelerated the shift towards multi-channel shopping, and brands must provide a seamless experience for the customers.

Data Centric Approach For Marketing And Sales

Retailers need solutions that can handle huge amounts of data being generated to ensure it benefits rather than overwhelms the sales and marketing efforts.

Lack Of Personalization

Personalization is the key to customer satisfaction. All customers need to be sent promotions based on their interests, past purchases, buying behavior etc.

Testimonials And Referral

Recent customer reviews and referrals influence new customer purchases. Hence getting such user generated content becomes critical.

Lack Of Uniqueness

Due to global standardization, all offers, and services seem indistinguishable from one another. In such cases, lack of unique experiences becomes a challenge.

Good Loyalty Program For Retail by Zinrelo

Zinrelo is a powerful loyalty rewards platform for retailers that helps them create a good loyalty program to retain customers and keep them engaged. With Zinrelo, retailers can attract new customers with personalized rewards and engage existing ones with meaningful rewards that are tailored to their behavior and preferences.

The platform offers a range of features that help retailers build a strong loyalty program. These include personalized rewards, multiple redemption options, social media integration, and loyalty analytics. Zinrelo’s loyalty rewards program is easy to set up and manage, making it an ideal solution for retailers of all sizes. With Zinrelo, retailers can build a loyal customer base that will keep coming back for more, driving higher sales, and revenue. Overall, if you want to build a good loyalty program for retail, Zinrelo is the platform to choose.

Below are some facets of Zinrelo’s loyalty programs for Retail companies.

Better Segmentation

Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns

Create customized promotions based on customers’ interests, past purchases and buying behavior.
Offer incentives with personalized services and individual preferences.

Unique Experiences

Providing unique experiences to outshine competitors and elicit customer loyalty.

Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers

Loyalty Tiers

Move higher spending customers to a higher tier of service.

It is important to pamper loyal customers
Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
Early access to promotions or new product launches are just a couple of examples that can be offered

Advocacy

Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.

Write a review
Record a video testimonial
Enable and incentivize sharing on various social media

Referral

A prospect from an active customer referral is 7X more likely to convert

Refer the brand to new prospects

Sample Loyalty Program For Retail

To illustrate what a loyalty program for Retail could look like, we have taken the example of Fab Retail. Below are examples of a typical client loyalty dashboard for a Retail company. The best Retail loyalty programs all have these features in common.

This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.

Loyalty Points Earning Activities

By purchasing products, referring friends, and availing special offers, users can earn points in Zinrelo’s loyalty program. Moreover, users can tailor their participation level as per their preference.

Loyalty Rewards

Customers can choose from a diverse array of rewards that are offered in exchange for their points like discounts, free goods or services, donations to charity, gift vouchers, and more.

Loyalty Rewards

Customers can choose from a diverse array of rewards that are offered in exchange for their points like discounts, free goods or services, donations to charity, gift vouchers, and more.

Loyalty History

A dashboard screen tailored to customers has been developed to facilitate their access to previous records of rewards and points.

Loyalty Tiers

By opting for products that come in different tiers, customers can feel valued and receive outstanding support, leading to deeper bonds and heightened contentment.

Loyalty Tiers

By opting for products that come in different tiers, customers can feel valued and receive outstanding support, leading to deeper bonds and heightened contentment.

Benefits with Zinrelo

+80%

Repeat Sales

2.4X

Revenue Per Customer

+50%

Profitability

14X

Customer Retention

Think Holistic Loyalty. Think Zinrelo.

Enterprise
Grade Globally Top-Ranked Technology Platform

Multi-Dimensional Approach from Transactional to Emotional

Real-Time Data Visualization for Intelligent Decision Support

Deep Data Analytics for Program Design Precision

Strategic Consultation to Ensure Continuous Improvement

Machine Learning Powered Segmentation and Personalization

Value Calculator

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Total revenue generated per year

Trusted by Brands Across 50+ Countries

Most Trusted Loyalty Platform

Happy Customers

Raphael Faccarello

E-Commerce Manager

YON-KA PARIS

We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal!

Fabricio Sant’Anna

Marketing Manager

NATURE’S FUSIONS

The growth we witnessed with Zinrelo has exceeded our expectations. In one year, our repeat purchase revenues have increased by 2.32 times. That is incredible!