Gamification Rewards Program For Retail
In the highly competitive retail industry, building customer loyalty is crucial. Loyalty programs incentivize customers to choose your brand over others, increasing loyalty, and boosting retention rates. Implementing gamification rewards program for retail can motivate customers to engage with a brand. Retailers can reward customers with discounts, exclusive offers, and personalized recommendations for continued engagement.
The effectiveness of loyalty programs is evident in recent stats, that has shown that 62% of customers join a loyalty program to save money, while 51% join to receive rewards and special offers. Additionally, loyal customers spend 67% more than new customers, making it crucial for retailers to retain customers to increase revenue. As such, implementing an effective loyalty program with gamification can be a game-changer for retailers looking to attract and retain customers. Let us examine some of the major challenges faced by Retailers.
Challenges
Retailers face multiple challenges which have increased multifold post the COVID-19 pandemic:
Gamification Rewards Program For Retail by Zinrelo
Zinrelo offers a comprehensive gamification rewards program for the retail industry. With this program, retailers can build and manage a loyalty program that engages customers and encourages them to keep coming back. The rewards program includes a variety of gamification elements such as points, badges, levels, and challenges that keep customers motivated and excited.
In addition to gamification, Zinrelo’s rewards program offers a range of other features that are essential for building a successful loyalty program. These include personalized rewards, social media integrations, referral programs, and advanced analytics that provide valuable insights into customer behavior. By using Zinrelo’s gamification rewards program for retail, retailers can improve customer retention, increase customer lifetime value, and boost overall revenue.
Below are some facets of Zinrelo’s loyalty programs for Retail companies.
Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns
- Create customized promotions based on customers’ interests, past purchases and buying behavior.
- Offer incentives with personalized services and individual preferences.
Providing unique experiences to outshine competitors and elicit customer loyalty.
- Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers
Move higher spending customers to a higher tier of service.
- It is important to pamper loyal customers
- Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
- Early access to promotions or new product launches are just a couple of examples that can be offered
Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.
- Write a review
- Record a video testimonial
- Enable and incentivize sharing on various social media
A prospect from an active customer referral is 7X more likely to convert
- Refer the brand to new prospects
Sample Loyalty Program For Retail
To illustrate what a loyalty program for Retail could look like, we have taken the example of Fab Retail. Below are examples of a typical client loyalty dashboard for a Retail company. The best Retail loyalty programs all have these features in common.
This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.
Loyalty Points Earning Activities
By utilizing personalized methods such as purchasing items, recommending friends, and leveraging Zinrelo’s reward system, individuals can acquire points.
Loyalty Rewards
Customers can choose from a range of rewards such as discounts, free shipping, complimentary items or services, gift certificates, charitable contributions and more, making use of their collected points.
Loyalty Rewards
Customers can choose from a range of rewards such as discounts, free shipping, complimentary items or services, gift certificates, charitable contributions and more, making use of their collected points.
Loyalty History
A dashboard screen has been created exclusively for customers to conveniently view their points and rewards history.
Loyalty Tiers
Customers can improve their experiences, develop stronger emotional bonds, and feel more valued by moving up the tier system and obtaining more products.
Loyalty Tiers
Customers can improve their experiences, develop stronger emotional bonds, and feel more valued by moving up the tier system and obtaining more products.
Benefits with Zinrelo
+80%
Repeat Sales
2.4X
Revenue Per Customer
+50%
Profitability
14X
Customer Retention
Think Holistic Loyalty. Think Zinrelo.
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Grade Globally Top-Ranked Technology Platform
Multi-Dimensional Approach from Transactional to Emotional
Real-Time Data Visualization for Intelligent Decision Support
Deep Data Analytics for Program Design Precision
Strategic Consultation to Ensure Continuous Improvement
Machine Learning Powered Segmentation and Personalization
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Trusted by Brands Across 50+ Countries
Trusted by Brands Across 50+ Countries
Most Trusted Loyalty Platform
Happy Customers
We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal! 
The growth we witnessed with Zinrelo has exceeded our expectations. In one year, our repeat purchase revenues have increased by 2.32 times. That is incredible!
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Customer Success Stories
Zinrelo enables brands to adopt a holistic approach towards loyalty. Here are some examples of brands that have benefitted from a loyalty program.
