Customer Rewards Program For Fashion And Apparel
Fashion and apparel industry is highly competitive and constantly evolving. In order to retain loyal customers and attract new ones, implementing a customer rewards program is crucial. A rewards program not only helps in developing a meaningful relationship with customers but also provides them with an incentive to return to the store. According to a study, 73% of customers are more likely to continue doing business with a brand that offers a loyalty program. Moreover, around 80% of loyal customers are more likely to recommend the brand to others. Thus, a customer rewards program for fashion and apparel can boost customer retention and increase customer acquisition.
In the current market scenario, brands are striving hard to differentiate themselves from their competitors. By offering exclusive benefits like free shipping, special discounts, and early access to new collections through a loyalty program, brands can create a unique selling proposition. A report suggests that 77% of shoppers participate in at least one loyalty program and 46% of those actively modify their spending to maximize their benefits. Therefore, a customer rewards program can drive sales and enhance customer loyalty while providing a competitive edge to brands in the fashion and apparel industry. Let us examine some of the major challenges faced by Fashion and Apparel retailers.
Challenges
Fashion and Apparel retailers face multiple challenges which have increased multifold post the COVID-19 pandemic:
Customer Rewards Program For Fashion And Apparel by Zinrelo
Zinrelo is a customer loyalty rewards program that can help the Fashion and Apparel industry retain its customers. With the ever-increasing competition in the industry, it has become crucial for businesses to keep their customers happy and loyal. Zinrelo provides a tailored loyalty program to brands that help them turn their existing customers into loyal advocates.
The Customer Rewards Program For Fashion And Apparel is designed to engage customers and provide them with a seamless experience. With Zinrelo, businesses can create personalized loyalty programs that reward their customers for their purchases, reviews, referrals, and social media engagement. This incentivizes customers to stay with a particular brand and recommends it to their peers, thereby increasing business sales and brand loyalty. Ultimately, Zinrelo’s loyalty program helps Fashion and Apparel industry businesses to build a loyal customer base and stand out from the competition.
Below are some facets of Zinrelo’s loyalty programs for Fashion and Apparel companies.
Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns
- Create customized promotions based on customers’ interests, past purchases and buying behavior.
- Offer incentives with personalized services and individual preferences.
Providing unique experiences to outshine competitors and elicit customer loyalty.
- Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers
Move higher spending customers to a higher tier of service.
- It is important to pamper loyal customers
- Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
- Early access to promotions or new product launches are just a couple of examples that can be offered
Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.
- Write a review
- Record a video testimonial
- Enable and incentivize sharing on various social media
A prospect from an active customer referral is 7X more likely to convert
- Refer the brand to new prospects
Sample Loyalty Program For Fashion and Apparel
To illustrate what a loyalty program for Fashion and Apparel could look like, we have taken the example of Fab Fashion and Apparel. Below are examples of a typical client loyalty dashboard for a Fashion and Apparel company. The best Fashion and Apparel loyalty programs all have these features in common.
This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.
Loyalty Points Earning Activities
Customers have fantastic opportunities to earn Reward Points via Zinrelo’s loyalty program, which include buying products, recommending friends, and benefiting from promotions. Moreover, individuals are able to personalize their experiences to cater to their specific preferences and requirements.
Loyalty Rewards
Rewards that can be redeemed by customers using their accumulated points include discounts, complimentary services or products, gift certificates, charitable donations, and various other options.
Loyalty Rewards
Rewards that can be redeemed by customers using their accumulated points include discounts, complimentary services or products, gift certificates, charitable donations, and various other options.
Loyalty History
A dashboard screen has been created exclusively for customers to conveniently view their points and rewards history.
Loyalty Tiers
By obtaining supplementary goods, customers can improve their perception of worth and elevate the quality of service they obtain, while also reinforcing their emotional connection and progressing to elevated levels.
Loyalty Tiers
By obtaining supplementary goods, customers can improve their perception of worth and elevate the quality of service they obtain, while also reinforcing their emotional connection and progressing to elevated levels.
Benefits with Zinrelo
+80%
Repeat Sales
2.4X
Revenue Per Customer
+50%
Profitability
14X
Customer Retention
Think Holistic Loyalty. Think Zinrelo.
Enterprise
Grade Globally Top-Ranked Technology Platform
Multi-Dimensional Approach from Transactional to Emotional
Real-Time Data Visualization for Intelligent Decision Support
Deep Data Analytics for Program Design Precision
Strategic Consultation to Ensure Continuous Improvement
Machine Learning Powered Segmentation and Personalization
Value Calculator
Trusted by Brands Across 50+ Countries
Trusted by Brands Across 50+ Countries
Most Trusted Loyalty Platform
Happy Customers
We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal! 
The growth we witnessed with Zinrelo has exceeded our expectations. In one year, our repeat purchase revenues have increased by 2.32 times. That is incredible!
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Customer Success Stories
Zinrelo enables brands to adopt a holistic approach towards loyalty. Here are some examples of brands that have benefitted from a loyalty program.
