Best Rewards Program For Ecommerce

In today’s highly competitive Ecommerce industry, a well-designed loyalty program can be a game-changer for businesses. A great rewards program for Ecommerce can help companies to retain their loyal customers, while also attracting new ones. According to research, almost 69% of customers say that they are more likely to shop with a retailer that has a loyalty program.

When it comes to increasing sales and revenue, loyalty programs can be incredibly effective. Almost 80% of customers tend to purchase more frequently from businesses that offer a strong loyalty program. With a loyal customer base, companies can reduce their marketing costs while boosting profits over time. All in all, investing in the best rewards program for Ecommerce can help businesses to build trust and foster long-term relationships with their customers, leading to success in a highly competitive market. Let us examine some of the major challenges faced by Ecommerce brands.

Ecommerce Loyalty Programs

Challenges

Ecommerce brands face multiple challenges which have increased multifold post the COVID-19 pandemic:

Change In Customer Expectations And Buying Behavior

Change In Customer Expectations and Buying Behavior

Customer preferences will always change, and Ecommerce brands must be able to keep up with the trends.
Omnichannel experience

Omnichannel Experience

The pandemic has accelerated the shift towards multi-channel shopping, and brands must provide a seamless experience for the customers.
Data Centric Approach For Marketing And Sale

Data Centric Approach For Marketing And Sales

Ecommerce brands need solutions that can handle huge amounts of data being generated to ensure it benefits rather than overwhelms the sales and marketing efforts.
Lack Of Personalization

Lack Of Personalization

Personalization is the key to customer satisfaction. All customers need to be sent promotions based on their interests, past purchases, buying behavior etc.
Testimonials And Referral

Testimonials And Referral

Recent customer reviews and referrals influence new customer purchases. Hence getting such user generated content becomes critical.
Lack Of Uniqueness

Lack Of Uniqueness

Due to global standardization, all offers, and services seem indistinguishable from one another. In such cases, lack of unique experiences becomes a challenge.

Best Rewards Program For Ecommerce by Zinrelo

360 Degree Customer Engagement

Building and maintaining customer loyalty is vital for every Ecommerce industry. With so much competition out there, businesses need to go the extra mile to keep customers engaged and satisfied. Zinrelo helps to build the best rewards program for Ecommerce that keeps customers coming back for more.

Using advanced technology and artificial intelligence, Zinrelo creates personalized rewards programs that cater to each customer’s needs. This approach not only increases customer engagement but also boosts revenue growth through increased sales and customer loyalty. With Zinrelo, businesses can create a powerful and effective rewards program that keeps customers happy and coming back for more.

Below are some facets of Zinrelo’s loyalty programs for Ecommerce companies.

Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns

  • Create customized promotions based on customers’ interests, past purchases and buying behavior.
  • Offer incentives with personalized services and individual preferences.

Providing unique experiences to outshine competitors and elicit customer loyalty.

  • Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers

Move higher spending customers to a higher tier of service.

  • It is important to pamper loyal customers
  • Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
  • Early access to promotions or new product launches are just a couple of examples that can be offered

Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.

  • Write a review
  • Record a video testimonial
  • Enable and incentivize sharing on various social media

A prospect from an active customer referral is 7X more likely to convert

  • Refer the brand to new prospects

Sample Loyalty Program For Ecommerce

To illustrate what a loyalty program for Ecommerce could look like, we have taken the example of Fab Ecommerce. Below are examples of a typical client loyalty dashboard for a Ecommerce company. The best Ecommerce loyalty programs all have these features in common.

This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.

Loyalty Points E Commerce

Loyalty Points Earning Activities

Reward points can be earned through various means such as buying products, referring friends, and availing exclusive offers in Zinrelo’s loyalty program. Additionally, participants have the flexibility to customize their involvement based on their unique preferences and needs.

Loyalty Rewards

Accumulated points of customers can be used to redeem rewards such as discounts, complimentary services or products, gift certificates, charitable donations, and several other alternatives.

Loyalty Rewards E Commerce
Loyalty Rewards E Commerce

Loyalty Rewards

Accumulated points of customers can be used to redeem rewards such as discounts, complimentary services or products, gift certificates, charitable donations, and several other alternatives.

Loyalty History E Commerce

Loyalty History

A dashboard screen has been created exclusively for customers to conveniently view their points and rewards history.

Loyalty Tiers

By checking their tier status, customers can fully grasp the benefits of making more purchases. As they ascend the tiers, they are rewarded with higher levels of service, which creates a deep sense of significance and strengthened emotional connection.

Tiers Retail Rewards Program
Tiers Retail Rewards Program

Loyalty Tiers

By checking their tier status, customers can fully grasp the benefits of making more purchases. As they ascend the tiers, they are rewarded with higher levels of service, which creates a deep sense of significance and strengthened emotional connection.

Benefits with Zinrelo

Repast-sales-Zinrelo-min-70x70

+80%

Repeat Sales

Revenue-Per-Customer-Zinrelo-min-70x70

2.4X

Revenue Per Customer

Profitability-Zinrelo-min-70x70

+50%

Profitability

14X-70x70

14X

Customer Retention

Think Holistic Loyalty. Think Zinrelo.

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Think Holistic Loyalty Zinrelo

Enterprise
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Globally Top-Ranked Technology Platform

Multi-Dimensional Approach from Transactional to Emotional

Real-Time Data Visualization for Intelligent Decision Support

Deep Data Analytics for Program Design Precision

Strategic Consultation to Ensure Continuous Improvement

Machine Learning Powered Segmentation and Personalization

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Trusted by Brands Across 50+ Countries

Trusted By Brands Across 50 Countries

Trusted by Brands Across 50+ Countries

Trusted By Clients Dec 2022

Most Trusted Loyalty Platform

Happy Customers

Raphael Faccarello
 E-Commerce Manager
YON-KA PARIS

 

Quotation Marks  We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal! Quotation Marks 2

Fabricio Sant’Anna
Marketing Manager

Quotation Marks The growth we witnessed with Zinrelo has exceeded our expectations. In one year, our repeat purchase revenues have increased by 2.32 times. That is incredible! Quotation Marks 2

Yon-Ka Paris Testimonial – Zinrelo Loyalty Rewards Program
1 of 2
Nature’s Fusions – Zinrelo Loyalty Rewards Program
2 of 2

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Customer Success Stories

Zinrelo enables brands to adopt a holistic approach towards loyalty. Here are some examples of brands that have benefitted from a loyalty program.

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