Best Customer Loyalty Program For Retail

In today’s competitive environment, a best customer loyalty program for retail is crucial to retaining customers. Retailers are realizing the importance of these programs that target existing customers, keeping them engaged and loyal. According to a survey, 69% of consumers say the choice of retailer is influenced by where they can earn customer loyalty/rewards program points, while 58% of consumers say they would switch brands for better rewards.

Having a loyalty program has several benefits for retailers, including increased customer retention, higher revenue, and improved customer engagement. It also helps generate valuable data and insights about customer behavior to enhance personalization and provide tailored offers. Retailers should offer rewards and incentives that are relevant to customers’ interests and shopping habits and consistently communicate program benefits to ensure participation. By attracting and retaining profitable customers, a well-executed loyalty program can help retailers maintain a competitive edge in the marketplace. Let us examine some of the major challenges faced by Retailers.

Challenges

Retailers face multiple challenges which have increased multifold post the COVID-19 pandemic:

Change In Customer Expectations and Buying Behavior

Customer preferences will always change, and Retailers must be able to keep up with the trends.

Omnichannel Experience

The pandemic has accelerated the shift towards multi-channel shopping, and brands must provide a seamless experience for the customers.

Data Centric Approach For Marketing And Sales

Retailers need solutions that can handle huge amounts of data being generated to ensure it benefits rather than overwhelms the sales and marketing efforts.

Lack Of Personalization

Personalization is the key to customer satisfaction. All customers need to be sent promotions based on their interests, past purchases, buying behavior etc.

Testimonials And Referral

Recent customer reviews and referrals influence new customer purchases. Hence getting such user generated content becomes critical.

Lack Of Uniqueness

Due to global standardization, all offers, and services seem indistinguishable from one another. In such cases, lack of unique experiences becomes a challenge.

Best Customer Loyalty Program For Retail by Zinrelo

Zinrelo is the solution to building the best customer loyalty program for retail. With its easy-to-use platform, retailers can create a points-based rewards program that incentivizes customers to shop more. The program allows customers to earn points for various actions such as referrals, social sharing, and purchases. These points can then be redeemed for exclusive perks and discounts, creating a sense of exclusivity and value for customers.

Zinrelo’s platform also includes powerful analytics tools, allowing retailers to track and measure the success of their loyalty program. This data provides insights into customer behavior and purchasing patterns, allowing retailers to fine-tune their program and drive more revenue from their loyal customers. With Zinrelo, retailers can easily set up a world-class loyalty program that keeps customers coming back and sets them apart from the competition.

Below are some facets of Zinrelo’s loyalty programs for Retail companies.

Better Segmentation

Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns

Create customized promotions based on customers’ interests, past purchases and buying behavior.
Offer incentives with personalized services and individual preferences.

Unique Experiences

Providing unique experiences to outshine competitors and elicit customer loyalty.

Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers

Loyalty Tiers

Move higher spending customers to a higher tier of service.

It is important to pamper loyal customers
Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
Early access to promotions or new product launches are just a couple of examples that can be offered

Advocacy

Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.

Write a review
Record a video testimonial
Enable and incentivize sharing on various social media

Referral

A prospect from an active customer referral is 7X more likely to convert

Refer the brand to new prospects

Sample Loyalty Program For Retail

To illustrate what a loyalty program for Retail could look like, we have taken the example of Fab Retail. Below are examples of a typical client loyalty dashboard for a Retail company. The best Retail loyalty programs all have these features in common.

This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.

Loyalty Points Earning Activities

By engaging in activities like shopping, referrals, and promotions, clients can accumulate Reward Points through Zinrelo’s loyalty program. Additionally, they have the flexibility to customize their experiences according to their individual needs and choices.

Loyalty Rewards

Customers have the option to redeem their accumulated points for various rewards such as discounts, free shipping, complimentary products or services, gift certificates, charitable donations, and several others.

Loyalty Rewards

Loyalty History

A dashboard screen has been created exclusively for customers to conveniently view their points and rewards history.

Loyalty Tiers

By advancing to a higher tier through the acquisition of supplementary goods, patrons can elevate their status, enhance their emotional connection, and enhance their assessment of worth and service excellence.

Loyalty Tiers

Benefits with Zinrelo

+80%

Repeat Sales

2.4X

Revenue Per Customer

+50%

Profitability

14X

Customer Retention

Think Holistic Loyalty. Think Zinrelo.

Enterprise
Grade Globally Top-Ranked Technology Platform

Multi-Dimensional Approach from Transactional to Emotional

Real-Time Data Visualization for Intelligent Decision Support

Deep Data Analytics for Program Design Precision

Strategic Consultation to Ensure Continuous Improvement

Machine Learning Powered Segmentation and Personalization

Value Calculator

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Total revenue generated per year

Trusted by Brands Across 50+ Countries

Most Trusted Loyalty Platform

Happy Customers

Raphael Faccarello

E-Commerce Manager

YON-KA PARIS

We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal!

Fabricio Sant’Anna

Marketing Manager

NATURE’S FUSIONS

The growth we witnessed with Zinrelo has exceeded our expectations. In one year, our repeat purchase revenues have increased by 2.32 times. That is incredible!