Good Loyalty Program For Fashion And Apparel
A good loyalty program for Fashion and Apparel can lead to customer satisfaction, retention and better engagement with the brand. The reward initiatives and personalized offers on purchases keep the customers coming back for more. According to a study, loyal customers make up to 70% of a retailer’s sales.
Moreover, the Fashion and Apparel industry gains more clarity of customer behavior through a loyalty program. It helps brands to understand their customers’ preferences, buying patterns and demographics, which enables targeting marketing. A survey reveals that 37.1% of consumers are more likely to purchase from a company or brand if it has a good loyalty program. Overall, a well-crafted loyalty program can bring notable benefits to Fashion and Apparel companies, from boosting sales to fostering long-term customer loyalty. Let us examine some of the major challenges faced by Fashion and Apparel retailers.
Challenges
Fashion and Apparel retailers face multiple challenges which have increased multifold post the COVID-19 pandemic:
Good Loyalty Program For Fashion And Apparel by Zinrelo
Zinrelo, an AI-driven loyalty rewards platform helps fashion and apparel retailers build strong customer loyalty programs. A good loyalty program for fashion and apparel is built on the foundation of enhancing customer engagement, fostering loyalty, driving repeat sales, and increasing profitability.
With Zinrelo’s advanced loyalty technology, brands can offer personalized rewards including exclusive discounts, early access to new products, free shipping, and more. By incentivizing customers to engage with their brand, fashion and apparel retailers can build stronger relationships with shoppers, increasing customer lifetime value, and driving revenue growth. Zinrelo empowers brands to create a seamless loyalty experience that delights customers and drives loyalty.
Below are some facets of Zinrelo’s loyalty programs for Fashion and Apparel companies.
Machine learning algorithms help create different customer segments based on unique attributes, preferences, and previous behavioural patterns
- Create customized promotions based on customers’ interests, past purchases and buying behavior.
- Offer incentives with personalized services and individual preferences.
Providing unique experiences to outshine competitors and elicit customer loyalty.
- Set experiential rewards & offers, and build gamification via badges & contests to create aspirational value among customers
Move higher spending customers to a higher tier of service.
- It is important to pamper loyal customers
- Create incremental monetary & non-monetary tier-based benefits (including exclusivity and VIP experiences)
- Early access to promotions or new product launches are just a couple of examples that can be offered
Get your customers to help with your marketing. Nearly 9 out of 10 people read reviews before making a purchase.
- Write a review
- Record a video testimonial
- Enable and incentivize sharing on various social media
A prospect from an active customer referral is 7X more likely to convert
- Refer the brand to new prospects
Sample Loyalty Program For Fashion and Apparel
To illustrate what a loyalty program for Fashion and Apparel could look like, we have taken the example of Fab Fashion and Apparel. Below are examples of a typical client loyalty dashboard for a Fashion and Apparel company. The best Fashion and Apparel loyalty programs all have these features in common.
This will be created by Zinrelo automatically on the brands’ website, inside the “My Account” section with a single-sign-on.
Loyalty Points Earning Activities
Zinrelo loyalty program offers points to its members through buying products, referring friends, and availing of exclusive discounts. Moreover, participants have the freedom to adjust their level of engagement based on their individual needs.
Loyalty Rewards
A variety of incentives are offered to customers who have collected points, including reduced pricing, cost-free shipping, free items or services, gift vouchers, charitable donations, and other choices.
Loyalty Rewards
A variety of incentives are offered to customers who have collected points, including reduced pricing, cost-free shipping, free items or services, gift vouchers, charitable donations, and other choices.
Loyalty History
A customer-specific dashboard screen has been created to make it easier for them to view their past records of rewards and points.
Loyalty Tiers
By adding extra items to their purchase, customers can elevate their entire experience. This may lead to better service, increased value, stronger relationships, and higher satisfaction. Thus, they can attain a higher tier of experience.
Loyalty Tiers
By adding extra items to their purchase, customers can elevate their entire experience. This may lead to better service, increased value, stronger relationships, and higher satisfaction. Thus, they can attain a higher tier of experience.
Benefits with Zinrelo
+80%
Repeat Sales
2.4X
Revenue Per Customer
+50%
Profitability
14X
Customer Retention
Think Holistic Loyalty. Think Zinrelo.
Enterprise
Grade Globally Top-Ranked Technology Platform
Multi-Dimensional Approach from Transactional to Emotional
Real-Time Data Visualization for Intelligent Decision Support
Deep Data Analytics for Program Design Precision
Strategic Consultation to Ensure Continuous Improvement
Machine Learning Powered Segmentation and Personalization
Value Calculator
Trusted by Brands Across 50+ Countries
Trusted by Brands Across 50+ Countries
Most Trusted Loyalty Platform
Happy Customers
We have seen a 48% increase in revenue compared to last year and this increase is directly attributable to the Zinrelo loyalty rewards program. This is phenomenal! 
The growth we witnessed with Zinrelo has exceeded our expectations. In one year, our repeat purchase revenues have increased by 2.32 times. That is incredible!
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Customer Success Stories
Zinrelo enables brands to adopt a holistic approach towards loyalty. Here are some examples of brands that have benefitted from a loyalty program.
